4 Ways To Attract Home Buyers in Houston

attract home buyers in

Home buyers in Houston have different needs; preparing your sales strategy accordingly helps increase home showings and makes for faster sales. Here are 4 ways to attract interested home buyers in Houston.

4 Ways To Attract Home Buyers in Houston

1. Declutter Inside and Out

This can seem like an overwhelming task, especially if your family’s belongings have been accumulating for years.

If you are selling, it means you are moving. This is the perfect opportunity to start getting rid of what you’re going to toss out or donate anyways. Rent a storage unit if your garage isn’t large enough, and store the items you don’t need for the next few months thereClutter makes a home seem smaller and isn’t attractive to buyers.

With counters, bookshelves, and floors cleared, thoroughly clean the home by sweeping, mopping, and disinfecting everything you can. After this, your home no longer seems small and has that open flow that potential buyers want.

2. Make Necessary Repairs

If you know something needs to be fixed, fix it. Buyers will eventually find out about broken appliances, leaky roofs, and plumbing issues.

You are required by law to disclose any problem you’re aware of. If you are not aware of the problem, the home inspector will surely discover it. Buyers will request repairs or credits – so you will pay for it one way or another.

It’s much easier to disclose repairs, maintenance, and upgrades while people are looking. It keeps the escrow process from lengthy repair requests, and gives potential buyers the confidence to know you were a responsible homeowner who took care of the property.

4 Ways To Attract Home Buyers in Houston

3. Stage the Property

Real estate agents get protests about staging from clients every day. Unless they have a multi-million dollar home, most clients think staging is unnecessary.

Staging doesn’t always mean removing everything you own and renting new furnishings. It can simply mean working with a skilled eye to rearrange existing furniture and remove odd family photos, heirlooms, and art.

Decluttering was only the first step – now you need to make the home look like a place that everyone can see themselves living in. This increases the amount of offers on the home.

4. Set a Market Price Just Under Expected Fair Market Value

This might seem counterintuitive: set a lower price than what the market says you can get for your house. 

When potential buyers are looking at homes, they are looking for a specific size, location, condition, and price. When the first three qualifiers are equal, then the price becomes the primary sorting factor. In markets where there are a lot of buyers looking for homes, a lower price attracts more people.

A good agent holds open houses where droves of people “ooh and ahh” over your home because it is clean, clutter-free, and staged. These homes often get multiple offers, giving the seller the ability to bid up the offers to what would be the fair market price, often higher than what you would have listed for if you didn’t list it at a lower than normal price.



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