Finding the right person to buy your land in Houston can be difficult. The market simply isn’t as large as it is for single-family homes. In our latest post, we offer some tips to sell your land fast!
Selling land can be quite different from selling a house. You will need to get the property in front of the right people at the right time by using a much different advertising strategy. Below, we provide a few things to consider!
Who Are Your Buyers?
Buyers for a residential property can be found anywhere. With land sales, you have to consider those who are actively in the market to buy Houston land. The most common types of land buyers are developers, investors, home builders, and future homeowners. Marketing to each can be different. While investors care about the numbers, future homeowners care more about the location and physical attributes of the land. To get your land in front of the right people, establish connections by networking at local real estate and business events.
Compare Listing With A Direct Sale
To help you gauge the potential sale price of your land, observe what is currently listed on the MLS. How many properties are available? How long have they been on the market? Remember to account for marketing costs and, should you work with a broker, commissions. To save time, you can also choose to sell to a professional investor such as Heritage Home Buyers. When you sell directly, you receive a great price for your land right away.
Ask The Neighbors
Learn who owns the land on either side of your parcel and approach them directly to see if they are interested in expanding their property. Owners often love the opportunity. Help them imagine the potential of the land, no matter who you are trying to sell to.
Don’t Work With An Agent Who Specializes in Homes
If you decide to hire an agent to help you sell your land, make sure land is their specialty. A larger network of potential buyers are at a land agent’s disposal. In addition to working with investors who repeatedly utilize their services in finding land deals, they also have more knowledge about the development and environmental impacts that affect land values.
Beautify And Photograph Well
When selling, the visual aspects are just as important for land as they are for a residential property. Hire a pro to photograph the land with a drone or wide-angle lens. Ask them to employ techniques that help your property stand out from the others on the market. Have photos taken with good lighting on a sunny day. Have professional landscapers clear back whatever is overgrown. Remove all trash and debris left from previous structures. Some landowners even sprinkle wildflowers on the lot to increase its aesthetic appeal to people driving by.
Are you ready to sell a property in Houston? We can help! Send us a message or give us a call today! (281) 738-3898