Selling land is much different than selling a house. There are some fundamental key differences you should be aware of before putting it up for sale. In our latest post, we will let you know how to prepare the land, how to market it and what you should be aware of.
Do you have land you would like to sell in the Houston area? If so, it is wise to have a strategy in place to help you sell. The strategy is quite different than selling a home in that you really need to convey the potential the land holds. Of course, this happens with houses too, but with land, people really need to be able to use their imaginations. Investors will want to see the potential as well as the value of the property over time.
Fewer Potential Buyers
The market for land is much different than for houses. You simply will not come across as many people looking for land as you will find looking for a house. This means you will need to get your land in front of the right people at the right time. You will need a clever marketing strategy to make the location of your property really stand out. What makes it so different from the property down the street? What makes your land better than the rest? Keep in mind who your buyers are and what they want. Land buyers are looking for location, buildability, and future area development. Make sure to highlight these things and be well versed for future building plans in the area. These things can be used as huge selling points.
Different Marketing Strategies
You will want to have signage on the property detailing the specs of the land. The size, the zoning and contact information are all things you will want to share. Keep in mind that people will be driving by when they see your sign, so you will want to grab their attention without being too distracting. Don’t put too much information, otherwise, your phone number will be lost in the mix. Use eye-catching colors and choose colors that won’t fade too badly in the sun. Seeing as your land might take some time to sell, those signs might be out there for a while.
You will also want to build an online presence for your property using social media and online listings. You might need to spend some cash upfront to have your property featured, otherwise it might get lost with all the other lots that are currently for sale.
While it is still just land, you will want to showcase it at its best. Prepare the land by clearing it as necessary and removing any trash, debris or structural remnants that might still be on the land. Consider having professional photos taken to make the property stand out from other active land listings.
Work With Professional Buyers
Working with a professional buyer will save you a ton of time and money. You won’t need to market the property or pay for online listings. You won’t need to hire an agent or pay commissions. You won’t need to wait around until a buyer is found. If you want to sell to reinvest in something else or to get cash for your land quickly, working with a professional buyer is the way to go. Heritage Home Buyers is a team of professional land buyers who know the ins and outs of land sales in Houston. We will work with you to pay you a fair price for your land, making sure you receive a smooth and simple transaction.
Are you ready to sell a Houston lot? We can help! Send us a message or give us a call today! (281) 738-3898